• gamification
• lean startup
• market readiness

This thesis work is the result of the internship carried out from April to October 2016 at The Bulb company, a startup based in England. The goal of the project has been the one of develop an interactive and online framework to guide new ventures toward the maturation of their business idea, until being ready to enter the market. To realise this, two main aspects have been investigated: 1) the Lean Startup methodology, the new entrepreneurship phenomenon that applies the lean manufacturing principles of ‘zero waste’ to the business creation; 2) the Gamification, the application of game elements to non game contexts, as a way to improve the involvement of the users thanks to the benefits games can generate. Therefore the project aims to answer to the main questions: 1) What are the activities to overcome in order to be market ready? 2) How to apply the Gamification to a process for the business creation? Results demonstrate that it is possible to follow a standard and flexible journey throw the market entry, to which the application of the game elements contribute to make the users engaged.