• frozen fish and seafood
• internationalization

The competitive environment where companies operate is characterized by the unbridled trend of economy to assume a supranational dimension, with consequent increasing integration of the markets for goods. This phenomenon – to which are connected political, cultural, justice and environmental involvement of huge importance and which is indicated with the expression “globalization of markets” – has entailed, on the one hand, the progressive growth of competitive tension also in industries and in niches of traditional specialization for Italian firms; on the other hand, however, has presented the possibility to enter in new businesses, characterized by big development potentiality of demand, beyond the accessibility to new and affordable sources of production inputs.