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Tesi etd-11062012-203535


Tipo di tesi
Tesi di laurea specialistica
Autore
PERUZZI, ANDREA
URN
etd-11062012-203535
Titolo
The strategy and the process of internationalization in a company working in the industry of frozen fish and seafood: Panapesca Group
Dipartimento
ECONOMIA
Corso di studi
STRATEGIE E GOVERNO DELL'AZIENDA
Relatori
relatore Prof. Corvino, Antonio
correlatore Prof. Bianchi Martini, Silvio
Parole chiave
  • frozen fish and seafood
  • internationalization
Data inizio appello
05/12/2012
Consultabilità
Non consultabile
Data di rilascio
05/12/2052
Riassunto
The competitive environment where companies operate is characterized by the unbridled trend of economy to assume a supranational dimension, with consequent increasing integration of the markets for goods. This phenomenon – to which are connected political, cultural, justice and environmental involvement of huge importance and which is indicated with the expression “globalization of markets” – has entailed, on the one hand, the progressive growth of competitive tension also in industries and in niches of traditional specialization for Italian firms; on the other hand, however, has presented the possibility to enter in new businesses, characterized by big development potentiality of demand, beyond the accessibility to new and affordable sources of production inputs.
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