Tesi etd-09192016-133132 |
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Tipo di tesi
Tesi di laurea magistrale
Autore
XU, XIAOFENG
URN
etd-09192016-133132
Titolo
Customer Segmentation in Business Strategies: Based on Loyalty & Trade-In Programs
Dipartimento
INFORMATICA
Corso di studi
INFORMATICA PER L'ECONOMIA E PER L'AZIENDA (BUSINESS INFORMATICS)
Relatori
relatore Prof. Bacciu, Davide
controrelatore Prof. Nanni, Mirco
controrelatore Prof. Nanni, Mirco
Parole chiave
- Customer Loyalty
- Customer Segmentation
- Customer Value
- Data Mining Technologies
Data inizio appello
07/10/2016
Consultabilità
Non consultabile
Data di rilascio
07/10/2086
Riassunto
Customers have different buying behaviors and create different values to a firm. Through analyzing the company's sales data with data mining technologies, I have segmented the company's customers into 7 segments where customers have different buying behaviors. Based on the segmentation result, I designed Loyalty an Trade-In programs, in order to on one hand keep and increase profitable customers' loyalty and profits, on the other hand, also decrease costs on unprofitable customers. At end of the thesis, I also discuss what future works need to be done in order to control the performance of the programs.
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