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Archivio digitale delle tesi discusse presso l’Università di Pisa

Tesi etd-06242014-112212


Tipo di tesi
Tesi di laurea magistrale
Autore
VUCKOVIC, VANJA
Indirizzo email
vanjavucko@yahoo.com
URN
etd-06242014-112212
Titolo
Destination image of Serbia among Italian travelers
Dipartimento
SCIENZE POLITICHE
Corso di studi
PROGETTAZIONE E GESTIONE DEI SISTEMI TURISTICI MEDITERRANEI
Relatori
relatore Prof. Beritelli, Pietro
Parole chiave
  • Destination
  • Image
  • Italia
  • Serbia
  • Tourist destinations
Data inizio appello
15/07/2014
Consultabilità
Completa
Riassunto
Serbian tourism has been developing in recent decades with the considerable increase in the number of international tourists. Among west European countries, Italy is one of the most potential tourist markets for Serbia. This study focuses on figuring out the image of Serbia as a tourist destination in Italian people’s perception. It also aims to explore the influential degree of these image characteristics on travelers’ decision-making and the obstacles limiting Italian tourists from travelling to Serbia. A research instrument comprised of structured and unstructured methodologies was employed.
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