• business case
• business model canvas
• convergent
• messaging
• operating model
• platform
• RCS
• Vodafone

This dissertation shows the results achieved in a 5-month stage, realized for Elis Consulting&Labs as part of the program Junior Consulting. During this time frame the candidate with his team supported the development of the Convergent Messaging System program at Vodafone Group in its site in Milan. The CMS program foresee the introduction of a unique convergent platform where all the messaging services offered by Vodafone in Europe are going to be deployed.
The project is due to Vodafone need to overcome some problems occurred during the first year of the program. In particular, the candidate’s team was involved in assessing the organizational impact caused by the platform introduction as well as studying future perspectives and new opportunities for telecoms regarding the offering of innovative services related to the messaging. Therefore, the candidate’s team firstly studied the project carried out till then and identified the stakeholders involved as well as their needs. After that, on one hand tools to make the project seamless were developed and on the other an innovative business model for Vodafone resulting from technological and market analyses was identified.