ETD

Archivio digitale delle tesi discusse presso l'Università di Pisa

Tesi etd-06142016-160922


Tipo di tesi
Tesi di laurea magistrale
Autore
ZHANG, QUNYAN
URN
etd-06142016-160922
Titolo
Analysis of social e-commerce models: case study on Taobao and Wechat (cn)
Dipartimento
ECONOMIA E MANAGEMENT
Corso di studi
STRATEGIA, MANAGEMENT E CONTROLLO
Relatori
relatore Prof. Guidi, Marco Enrico Luigi
Parole chiave
  • ecosystem
  • taobao
  • wechat
  • social e-commerce
Data inizio appello
04/07/2016
Consultabilità
Completa
Riassunto
In this paper, we investigate two typical and important social commerce platforms in China :taobao.com and wechat. We examine the general structures of taobao and wechat separately to figure out the following questions: (1)what are the mechanisms of these two types of social commerce model through which the value is created; (2)How social media can affect consumer’s urge to buy impulsively; (3) Does the trait of information have interaction effect on the buyer-seller relationship; (4)The social commerce model is a meteoric businesse model or not.Following the reasearch of two types of social commerce model, we investigate the ecosystem of social e-commerce to figure out its advantages and disadvantages comparing to the traditional one.
Note
La tesi in oggetto non è stata inserita correttamente nel data base dall’autore. L’autore stesso ed i relatori sono stati avvertiti di tale omissione.
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