Tesi etd-06072018-180825 |
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Tipo di tesi
Tesi di laurea magistrale
Autore
RUGANI, CHIARA
URN
etd-06072018-180825
Titolo
Enhancing Historic Houses as a marketing product. The case of Associazione Ville Borbone e Dimore Storiche della Versilia.
Dipartimento
SCIENZE POLITICHE
Corso di studi
PROGETTAZIONE E GESTIONE DEI SISTEMI TURISTICI MEDITERRANEI
Relatori
relatore Gavinelli, Laura
Parole chiave
- dimore storiche
- Historic Houses
Data inizio appello
03/07/2018
Consultabilità
Completa
Riassunto
This thesis arises from my experience of internship in the cultural Association Ville Borbone e Dimore Storiche della Versilia and, above all, from my curiosity of seeing tourism as something different from the classic standardization of it. I would like to suggest this kind of tourism to a target of tourists which is interested in history and culture and that want to have an authentic experience, appreciating and admiring the majesty of villas and dwellings.
File
| Nome file | Dimensione |
|---|---|
| TESI__COMPLETA.pdf | 5.36 Mb |
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