• bionics
• bio-inspired design
• biomimetics
• biomimicry

Never as these years is important to find a solution to the big consumption of resources. We have overtaken the point of no return: our planet is unable to give us all the resources that we need in a sustainable way. That’s why is important to find more and more efficient solutions in goods production and usage, and that’s why more and more companies are using biomimicry in the new product development process. Biomimicry is an innovation method that seeks sustainable solutions by emulating nature’s time-tested patterns and strategies. The goal is to create products, processes, policies and new ways of living that are well-adapted to life on earth over the long haul [Biomimicry 3.8]. Its increasing trend have ensured the development of many specific tools and methodologies, to solve the main problems that designers face during the new product development process. Unfortunately there is not proof in literature if and how designers use these tools in NPD process. The aim of these research is to investigate on biomimetics practices to understand how these tools are used by pratictioners and if they are useful to achieve the final results.