ETD

• culinary tourism
• kulinarische Identität
• marketing
• stereotypes

Food conveys cultural identity and regional belonging. This thesis analyses how Bavaria and Tuscany use culinary traditions to shape regional image and attract tourists. It examines the roles of markets, media, and politics in shaping the presentation of regional food.
Both regions have strong food identities but different strategies. To explore these differences, the analysis examines markets and gastronomic spaces, media representation through films and advertising, and political dimensions. Furthermore, surveys with Italian tourists in Bavaria and German tourists in Tuscany provide insight into perception. In addition, analysis of EU protected designations adds an institutional perspective.
The comparison shows that culinary identity is actively being constructed. Bavaria uses major events and political messaging about food. Tuscany offers diverse tourist experiences and benefits from Italy's international recognition of its cuisine. Both succeed in creating experiences that tourists perceive as authentic, even if they recognise staging elements.