Tesi etd-02042013-000206 |
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Tipo di tesi
Tesi di laurea specialistica
Autore
TREGNAGHI, CHIARA
URN
etd-02042013-000206
Titolo
Business intelligence for retail: conversion rate analysis
Dipartimento
INGEGNERIA DELL'INFORMAZIONE
Corso di studi
INGEGNERIA INFORMATICA PER LA GESTIONE D'AZIENDA
Relatori
relatore Prof. Marcelloni, Francesco
relatore Dott. La Monica, Luca
relatore Dott. Chiavaccini, Roberto
relatore Dott. La Monica, Luca
relatore Dott. Chiavaccini, Roberto
Parole chiave
- conversion rate
- business intelligence
- retail
Data inizio appello
28/02/2013
Consultabilità
Non consultabile
Data di rilascio
28/02/2053
Riassunto
This thesis has focus on the introduction of Conversion Rate metric in Fendi stores using Business Intelligence techniques. Fendi is a luxurious retail company with headquarter in Rome, Italy. Conversion Rate is the ratio between transactions and visitors.
This work takes into account state of the art sensors permitting people counting and investigate the most promising technologies like infrared beams, computer vision, thermal imaging, synthetic intelligence, 3D smart cameras. Amongh these, two solutions based on thermal imaging and computer vision respectively s are investigated and tested toward a Fendi Master Plan involving three store located in Rome, Ginza Matsuya and Las Vegas.
This work takes into account state of the art sensors permitting people counting and investigate the most promising technologies like infrared beams, computer vision, thermal imaging, synthetic intelligence, 3D smart cameras. Amongh these, two solutions based on thermal imaging and computer vision respectively s are investigated and tested toward a Fendi Master Plan involving three store located in Rome, Ginza Matsuya and Las Vegas.
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