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Archivio digitale delle tesi discusse presso l’Università di Pisa

Tesi etd-01302024-164933


Tipo di tesi
Tesi di laurea magistrale
Autore
DE NIGRIS, CHIARA
URN
etd-01302024-164933
Titolo
An Advanced Analytics framework for customer care analysis: exploring business enhancement through LLMs
Dipartimento
INFORMATICA
Corso di studi
DATA SCIENCE AND BUSINESS INFORMATICS
Relatori
relatore Gallicchio, Claudio
Parole chiave
  • Generative AI
  • Feature Extraction
  • OpenAI
  • Advanced Analytics
  • Microsoft Azure
  • GPT
  • Large Language Models
Data inizio appello
23/02/2024
Consultabilità
Non consultabile
Data di rilascio
23/02/2094
Riassunto
The present work provides an overview of the use of Generative Large Language Models as tools for extracting features from customer service chats in a corporate setting, integrating models from the GPT family into an advanced analytics architecture. This study gains significance through the development of an Italian-language prompt for feature extraction, utilizing state-of-the-art prompt engineering techniques. The proposed experiments not only showcase the achieved advancements but also shed light on the primary challenges tied to integrating a model of this nature into an analytics system. Particularly intriguing in the context of this research is the incorporation of Language Models into a business environment, probing the delicate balance between expenses, efficiency, and consistency. The proposed experiments underscore the significant leap forward in modernizing and streamlining analytical procedures that come with integrating generative models into a business process, returning suitable outcomes even without the need for model specialization or the reliance on contextually labeled examples. Even though satisfactory results have already been achieved, the ongoing experimental configuration of the proposed system allows for further improvement in the future by exploiting cutting-edge methodologies. It is evident from the experiments that harnessing the great power of these tools must be coupled with thoughtful assessments from a human perspective. Validation of outputs generated by a model of this nature by experts becomes imperative, highlighting the essential need to blend the capabilities of these advanced tools with the nuanced insights provided by human expertise.
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