ETD system

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Tesi etd-05232020-111750


Thesis type
Tesi di laurea magistrale
Author
CELANO, FRANCESCA LUCIA MARIA
URN
etd-05232020-111750
Title
Employer Branding: How companies are attracting and retaining the best talents during the Covid-19 crisis
Struttura
SCIENZE POLITICHE
Corso di studi
COMUNICAZIONE D'IMPRESA E POLITICA DELLE RISORSE UMANE
Supervisors
relatore Prof. Morroni, Mario
Parole chiave
  • Employer branding
  • Employer brand communication
  • Covid-19 crisis
Data inizio appello
29/06/2020;
Consultabilità
Secretata d'ufficio
Data di rilascio
29/06/2090
Riassunto analitico
The digital transformation and the competitive environment have changed the way companies operate. The reputation of an enterprise has played a decisive part in attracting customers and increasing revenues as long as the competition exists. At the same time, having the best mix of talent has been recognized as the foundation for all successful companies. Indeed, The key secret in the distinction between good companies and great companies is the employees. The combination of human resources and marketing is a modern trend known as Employer branding, which is primarily meant to attract potential hires and retain current employees.
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