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Tesi etd-04142020-135651


Thesis type
Tesi di laurea magistrale
Author
CASTALDI CUPPARI, FEDERICO
URN
etd-04142020-135651
Title
Leveraging Neuroscience to Enhance Business Strategy and Management in Changing Scenarios
Struttura
ECONOMIA E MANAGEMENT
Corso di studi
STRATEGIA, MANAGEMENT E CONTROLLO
Supervisors
relatore Lattanzi, Nicola
Parole chiave
  • changing environment
  • dynamic capabilities
  • strategy
  • management science
  • neuroscience
Data inizio appello
04/05/2020;
ConsultabilitĂ 
Parziale
Data di rilascio
04/05/2023
Riassunto analitico
This work aims at exploring an emerging field of investigation that considers the application of neuroscientific studies and methods to the business world as a possible valid way to increase firms’ competitiveness. In an external environment characterized by growing dynamism, firms need to adapt, develop and reconfigure their resources and competences in order to be able to identify and seize new opportunities. In such a context, a neuroscientific perspective to management science may allow companies to examine processes from a different point of view, thus offering a contribution to enhance business strategy and management. Indeed, a greater comprehension of how individuals react to external stimuli and make decisions could add value to management practice. In this work, an in-depth analysis is provided on the offer of courses available worldwide regarding this emerging field of study. Some business cases are also presented.
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