Tesi di laurea specialistica
FAMILY BUSINESS AND INTERNATIONAL STRATEGY : THE CHINESE MARBLE MARKET FOR STAMIMAL STONE
Corso di studi
MARKETING E RICERCHE DI MERCATO
relatore Prof. Lattanzi, Nicola
- settore marmo
- Fmily business
Data inizio appello
Data di rilascio
Family business represent a significant economic force worldwide (IFERA, 2003).As we all know Italy's economic strength is in the processing and the manufacturing of goods, primarily in small and medium-sized family-owned firms that accounted for a significant portion of the economy in Italy. When Italy is continues to grapple with the effects of globalization, where certain countries (notably China) have eroded the Italian lower-end industrial product sector. Therefore, there is no doubt China's chief advantage as a production platform is that it will become both the world's biggest export base and domestic market for many industrial products. But my idea that China will continue to assemble low-end products while high-end manufacturing will always remain in Italy in recently.
So for Italian family business like Staminalstone, enter the Chinese market, must have an objective understanding Chinese market is a special market -market transformation. And then, compare to Chinese marble market within low-end products. the Staminalstone is not only keeping the advantage of the cost like the raw materials that is directly extracted from our quarries, but also has to combine the technical process and the history of marble in Italy with a strong identity to deliver great results in high-end manufacturing like Architecture, that is the strategic key for Chinese marble market in the future.
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