Thesis etd-02052014-220855 |
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Thesis type
Tesi di laurea magistrale
Author
MANZO, MONICA
URN
etd-02052014-220855
Thesis title
"Il made in Italy in Cina: risultati di una ricerca di mercato per il settore agroalimentare"
Department
ECONOMIA E MANAGEMENT
Course of study
MARKETING E RICERCHE DI MERCATO
Supervisors
relatore Prof. Pratesi, Monica
Keywords
- agroalimentare italiano
- campionamento
- cina
- grappoli
- internet retailing
- made in Italy
Graduation session start date
28/02/2014
Availability
Full
Summary
I had the possibility to go to China by an exchange program at the Nanjing Audit University.
The topic of my Master Degree thesis has been a market research regarding the knowledge and perception of Italian Food and Beverage products among the Chinese students.
The topic of my Master Degree thesis has been a market research regarding the knowledge and perception of Italian Food and Beverage products among the Chinese students.
File
| Nome file | Dimensione |
|---|---|
| Tesi_Mon...Manzo.pdf | 8.19 Mb |
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