Sistema ETD

Archivio digitale delle tesi discusse presso l'Università di Pisa

 

Tesi etd-04082016-003223


Tipo di tesi
Tesi di laurea magistrale
Autore
GORI, GABRIELE
URN
etd-04082016-003223
Titolo
On the Use of Kansei Engineering for Car Silhouettes Perception and Design Support
Struttura
INGEGNERIA DELL'ENERGIA, DEI SISTEMI, DEL TERRITORIO E DELLE COSTRUZIONI
Corso di studi
INGEGNERIA GESTIONALE
Commissione
relatore Prof.ssa Martini, Antonella
correlatore Ing. Appio, Francesco Paolo
correlatore Prof. Armellini, Fabiano
correlatore Prof. Achiche, Sofiane
Parole chiave
  • Kansei engineering
  • emotional design
  • design support
Data inizio appello
27/04/2016;
Consultabilità
parziale
Data di rilascio
27/04/2019
Riassunto analitico
This thesis work has been made possible thanks to a six-month internship at the École Polytechnique de Montréal. The purpose of this research is to build the bridge between a product’s simplified she and its perception by consumers. The chosen product in this research is a car.
A survey has been created to collect consumers’ impression, especially from Brazil, Canada, France and Italy: nine different car silhouettes have been presented separately against a list of adjectives that represent a possible perception evoked by the car silhouette. The participant had to evaluate the car silhouette against a semantic differential scale and answer two extra questions related to ownership.
The results have been analyzed and a linear regression analysis has been performed in order to create two new profiles based on survey’s results; the two profiles have been validated by consumers thanks to another survey.
File