Thesis etd-11172025-113153 |
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Thesis type
Tesi di laurea magistrale
Author
BARTOLINI, FRANCESCO
URN
etd-11172025-113153
Thesis title
L'indotto economico dell'Estate Romana: un'indagine campionaria sui concerti estivi nella capitale
Department
ECONOMIA E MANAGEMENT
Course of study
MARKETING E RICERCHE DI MERCATO
Supervisors
relatore Prof. Salvati, Nicola
Keywords
- Economic impact
- Impatto economico
- Indagini campionarie
- Lasso
- Lasso
- Live music
- Market research
- Marketing musicale
- Music marketing
- Musica dal vivo
- Raking sampling
- Raking sampling
- Ricerche di mercato
- Sample surveys
Graduation session start date
10/12/2025
Availability
Full
Summary
Il presente elaborato analizza l’impatto economico generato dai concerti di Ed Sheeran, Cesare Cremonini e Kendrick Lamar & SZA, svolti a Roma nell’estate 2025. La ricerca, sviluppata con il Dipartimento di Economia e Management dell’Università di Pisa e Assoconcerti, esamina le ricadute economiche, sociali e culturali degli eventi live. Vengono introdotti il marketing musicale e l’evoluzione del settore, descritta la metodologia adottata — indagini campionarie, raking sampling e Lasso — e presentati i risultati ottenuti tramite oltre 3.400 questionari. L’elaborato si conclude con limiti e considerazioni finali.
This thesis analyzes the economic impact generated by the live music events of Ed Sheeran, Cesare Cremonini, and Kendrick Lamar & SZA held in Rome during summer 2025. Developed in collaboration with the University of Pisa’s Department of Economics and Management and Assoconcerti, the research examines the economic, social, and cultural effects of live events. It introduces music marketing and industry trends, describes the methodology—survey design, raking sampling, and Lasso—and presents results based on over 3,400 questionnaires. The work concludes with limitations and final considerations.
This thesis analyzes the economic impact generated by the live music events of Ed Sheeran, Cesare Cremonini, and Kendrick Lamar & SZA held in Rome during summer 2025. Developed in collaboration with the University of Pisa’s Department of Economics and Management and Assoconcerti, the research examines the economic, social, and cultural effects of live events. It introduces music marketing and industry trends, describes the methodology—survey design, raking sampling, and Lasso—and presents results based on over 3,400 questionnaires. The work concludes with limitations and final considerations.
File
| Nome file | Dimensione |
|---|---|
| Lindotto...omana.pdf | 8.22 Mb |
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