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Digital archive of theses discussed at the University of Pisa

 

Thesis etd-06072018-180825


Thesis type
Tesi di laurea magistrale
Author
RUGANI, CHIARA
URN
etd-06072018-180825
Thesis title
Enhancing Historic Houses as a marketing product. The case of Associazione Ville Borbone e Dimore Storiche della Versilia.
Department
SCIENZE POLITICHE
Course of study
PROGETTAZIONE E GESTIONE DEI SISTEMI TURISTICI MEDITERRANEI
Supervisors
relatore Gavinelli, Laura
Keywords
  • dimore storiche
  • Historic Houses
Graduation session start date
03/07/2018
Availability
Full
Summary
This thesis arises from my experience of internship in the cultural Association Ville Borbone e Dimore Storiche della Versilia and, above all, from my curiosity of seeing tourism as something different from the classic standardization of it. I would like to suggest this kind of tourism to a target of tourists which is interested in history and culture and that want to have an authentic experience, appreciating and admiring the majesty of villas and dwellings.
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