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Tesi etd-04112011-153046


Thesis type
Tesi di laurea specialistica
Author
CALABRESE, GIULIA
URN
etd-04112011-153046
Title
A Fuzzy Logic Based Model for Concept Selection in the New Product Development Process. Theory and Application.
Struttura
INGEGNERIA
Corso di studi
INGEGNERIA GESTIONALE
Commissione
relatore Bonaccorsi, Andrea
Parole chiave
  • New Product Development
  • Concept selection
  • Fuzzy logic
Data inizio appello
04/05/2011;
Consultabilità
parziale
Data di rilascio
04/05/2051
Riassunto analitico
Concept selection is one of the most critical decision of the new products development process. Because of lack of product information and uncertainty, it is a difficult and complex activity to manage.<br>The aim of this work is to develop a structured model for the selection of ideas, that take into account intuition and expertise of managers and that can be easily adopted by smaller enterprises. Fuzzy logic is used to aggregate model’s results and to obtain, for each idea evaluated, a possible success rate, that considers ambiguity and uncertainty of management assessments.<br>The model was then applied in a project of Product Innovation Management System development, deployed for a group of companies in the textile district of Prato.<br>
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