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Tesi etd-11172016-135135


Tipo di tesi
Tesi di laurea magistrale
Autore
BAHMANI, SAMAN
Indirizzo email
bahmani.saman@gmail.com
URN
etd-11172016-135135
Titolo
Data Mining Classification Models to Predict Premium Users of an Online Social Network
Dipartimento
INFORMATICA
Corso di studi
INFORMATICA PER L'ECONOMIA E PER L'AZIENDA (BUSINESS INFORMATICS)
Relatori
relatore Prof. Ruggieri, Salvatore
Parole chiave
  • Social Network
  • Machine Learning
  • K-NN
  • Decision Tree
  • Data mining
  • Bagging
  • Stacking
  • Support Vector Machine
Data inizio appello
02/12/2016
Consultabilità
Completa
Riassunto
The introduction of social media platforms has been fast and ubiquitous. The issues of different cultures in our society requires a new online platform to answer expatriates’ need of communication and their common questions in their life while they are living abroad. On the other hand, analyzing user’s behavior and interactions on online social network would help to address better their demands and requests. By utilizing classification and clustering models on users, we are able to scrutinize data with purpose of assessing their inclination to upgrade to a premium account. We predict membership of a social network company by ensemble algorithms (stacking and bagging algorithms). The classification models consist of K-Nearest Neighbors (K-NN), Support Vector Machine (SVM) and Decision Tree to take advantageous of combining models for ensuring maximum performance. The models detect high potential users who might want to upgrade their account to premium (paid) membership.
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