• revenue
• management
• marketing
• pricing

This thesis is dedicated to the study of revenue management tools for small hotels of Italy. In my work, I tried to determine useful and correct revenue management techniques to maximise the hotel profit. I choose the La Ripetta hotel, situated in Piano di Sorrento, as a case company. Analysing the fundamental marketing and revenue characteristics I was suggested the efficient tools to run the business more profitably.
At the theoretical part of the thesis, I took a look at the fundamental revenue tools and ways of its application to the hotel business. These techniques are suitable for the hotels that never used revenue management tools before.
During the analytical part of my thesis, I reviewed different analysis types to determine the appropriate and correct revenue management policy suitable for the La Ripetta hotel. I used marketing analysis such as marketing mix and 7P's analysis, competitive set analysis, customer satisfaction analysis, SWOT analysis and revenue management analysis.
Studying these hotel features helped me to determine some solutions at the last part of my thesis. I adduced the solutions that can be used for creating a pricing policy of the hotel and a simple revenue management system. using the SWOT analysis information I performed the TOWS matrix to understand better what strategies should be used to minimise threats and eliminate weaknesses.
I was complete my work by consideration of opportunities that small hotels of Italy have to run the profitable hotel business.